Landing pages to help boost ad conversion and test-drive future UX
I collaborated with GRO Media to help Learn&Co improve ad conversions by developing 12 optimised landing pages tailored for their Google Ads campaigns. The project enhanced user experience, increased engagement, and provided valuable A/B testing insights to guide their future website redesign.
Project Overview
Learn&Co, a language tutoring company, needed high-performing landing pages to improve ad conversion and test a new UX approach. I collaborated with GRO Media to develop and launch 12 dedicated landing pages tailored for their Google Ads campaigns, resulting in higher conversions, better user experience, and successful A/B testing insights to guide their future website redesign.
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Maria Toubbe
CEO & Founder
Client Background
Learn&Co is a premium language tutoring company offering expert-led lessons in multiple languages. With a strong reputation and growing demand, their digital strategy focused on maximizing ad performance and enhancing user experience before committing to a full-scale website redesign.
Project Challeges
Learn&Co’s existing landing pages weren’t optimised for specific campaigns, leading to low conversion rates and an inconsistent user experience.
Low Ad Conversion Rates
The existing pages weren’t optimized for specific campaigns, leading to lower engagement and conversion.
Inconsistent UX Across Pages
Users experienced different designs and messaging, affecting brand continuity.
Need for UX Validation
Before overhauling the entire website, Learn&Co wanted to test a new UX approach with landing pages.
Solution
I developed 12 custom landing pages tailored to specific Google Ad campaigns. Each page was optimised for conversion, engagement, and UX consistency, helping Learn&Co validate their future website direction.
Targeted Campaign Design
Each page was aligned with its respective Google Ad campaign to improve audience relevance and conversion rates.
Optimised UX & Performance
Faster load speeds, mobile optimization, and intuitive layouts created a smoother user experience.
Data-Driven A/B Testing
The new UX framework was tested against the previous design, providing valuable insights for the future site-wide redesign.
Is Your Website Holding Back Conversions?
Learn&Co Achieves Higher Conversion Rates & UX Insights
By launching targeted, high-converting landing pages, Learn&Co improved ad performance while gaining key UX insights to inform their upcoming website transformation. This project proves the power of strategic, data-backed landing page design in digital marketing success.
Boosted Ad Conversions
The dedicated landing pages significantly increased conversion rates compared to previous generic pages.
Improved User Experience
A cleaner, more engaging experience reduced friction and improved engagement.
Successful A/B Testing
The data collected provided valuable insights, confirming which UX elements will be adopted in Learn&Co’s full-site redesign.
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